# Sani Sisters in the News

**BRIDES - February 5, 2021**  
Why Do Indian Brides Wear Red?

**Bloomberg - February 5, 2021**  
A small business spotlight on Sani, where we talk about Sani 2.0 and the business pivot during to Covid-19.  
[Watch it](https://twitter.com/Quicktake/status/1357826742224777216?s=20)

**TODAY - January 19, 2021**  
Kamala Harris is making history as vice president. How will her style reflect that?  
[Read more](https://www.today.com/tmrw/kamala-harris-making-history-vice-president-how-will-her-style-t206154)

**Rent the Runway, The Shift - March 2, 2020**  
How to Style South Asian Fashion with the Designers Behind Sani  
[Read more](https://rtrshift.com/how-to-style-video-south-asian-fashion-sani/)

**Good Morning America - February 15, 2020**  
Rent the Runway debuts Indian formal wear, South Asian fashion for the first time ever  
[Read more](https://www.goodmorningamerica.com/style/story/rent-runway-debuts-indian-formal-wear-south-asian-68987807)

**NBC News - February 14, 2020**  
Rent the Runway introduces South Asian formal wear  
[Read more](https://www.nbcnews.com/news/asian-america/rent-runway-introduces-south-asian-formal-wear-n1136696)

**Business Insider - February 13, 2020**  
Rent the Runway is offering South Asian fashion for the first time, and it all started with a cold email  
[Read more](https://www.insider.com/rent-the-runway-sani-south-asian-fashion-2020-2)

**Starter Story - February 26, 2021**  
Niki Shamdasani on starting a South Asian-inspired fashion brand

**The Bridge - April 15, 2020**  
Sani, Sustainability, and South Asian Fashion

**Morehead Cain, The Catalyze Podcast - April 2, 2020**  
Niki Shamdasani '15 on launching Sani, bringing South Asian formalwear to Rent the Runway  
[Read more](http://www.moreheadcain.org/2020/04/niki-shamdasani-15-on-launching-sani-bringing-south-asian-formalwear-to-rent-the-runway/)

**The News & Observer - February 21, 2020**  
Two NC sisters are bringing South Asian designs to Rent the Runway for the first time

**Business NC - August 30, 2019**  
Sani provides Indian styled clothing

**Grep Beat - April 30, 2019**  
Triangle-based Sani Makes Indian Clothing with Western Spin  
[Read more](https://grepbeat.com/2019/04/30/triangle-based-sani-makes-indian-clothing-with-western-spin/)